posted by Justin Hart | 12:00 PM |
permalinkTaking the Rasmussen crosstabs from September and December we can readily gauge the specific demographics who have soured on Rudy.
- Overall, Rudy's "very favorable" rating dropped nearly 10 points (from 36% to 27%) and while his "somewhat favorable" rating remained pretty constant (42%) his "somewhat unfavorable" number jumped 13 percentage points (from 10% to 23%). Note that Rudy's "very unfavorable" number held constant at 7%.
- First, the sexes. While women trended slightly more toward the "unfavorable" column, men left in droves. For example, Rudy lost 16% of men out of his "very favorable" column.
- Ages? Most of the age brackets fell towards "unfavorable" ratings by about 6% but 30 to 50 year olds bailed in a big fashion. In this group, Rudy lost 16% of his favorable ratings.
- Nothing spectacularly noticeable among marrieds and voters with children. Both groups trended downward for Rudy.
- The most conspicuous demographic were high income families. For the "100K" plus column almost 30% left Rudy's favorable column!
- Religion. As can be expected, Rudy performed the worst among Evangelicals.
Of course, the big stories are Huckabee moving from 3% to 27% in two months and Romney moving from 11% to 23%. But here's the real clincher. While Rudy lost 10 points, Thompson went from 23% to 9%. OUCH!
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