Drawing on some of the successful fundraising techniques of President Bush’s two campaigns for the White House, the McCain campaign now plans to mirror the Bush-Cheney campaign’s Pioneers, Rangers and Mavericks with the McCain 50s, McCain 100s, McCain 200s and other elite designations for top fundraisers who agree to raise $50,000, $100,000, $200,000 or more.
I guess he looked at Romney's $20+ million and said... wow, that worked... I should try that.
Come on in John... the waters fine!
You see Romney realized the value of this approach sometime last year. In January, Spencer Zwick, Ben Ginsberg, and the finance team put in place 3 fundraising levels: Founder, Statesman and Patriot. Each level corresponds to a committment of fundraising before the year is out.
There were other bonuses for fulfilling your promise within the first 30 days (a ski trip with the Governor). On top of that Team Romney put in place incentives to match your lifestyle:
Let me give you an analogy: I have a very good friend in the midst of a start-up. His product is a unique remote control with 5 "On" buttons. When you press the button for "Family" it sorts through all of the shows that are playing on your cable or satellite box and filters the choices for you that your family will like. When you press the button for "With the spouse" it does likewise. When you press the button for "Just Me" it grabs the latest sports team you like to watch and so on.
Team Romney has brought the best of the business world to campaign fundraising: know your customer and cater to them.
By creating a myriad of well-honed programs for the specific incentives and needs of a specific audience, Romney can maximize his fundraising effort. Which is exactly how he raised the $23 million.
One example: last Monday Team Romney sent out an email to people who subscribe to MittLink:
Today, as an extra special reward for your efforts, you can earn two tickets to the NCAA College Basketball Final Four. Just earn the most points using MittLink from today, Tuesday, March 27th through 11:59 p.m. EST, Thursday, March 29th, and the tickets are yours!
OK... taking a page from Dean Barnett I'm going to answer the gambit of questions I received from readers, friends and family.
Q. Where is Mitt going to be this week?
This week the focus is simple: fundraising:
Mitt starts out the week on Monday in Texas with fundraising events in Dallas an Houston
Tuesday, the campaign heads to California (which is proving very generous in their contributions) for fundraisers in Palm Desert and Los Angeles
Wednesday the Governor jets across the country for a luncheon in Baton Rouge and northward for a dinner in in Charleston, SC
Thursday the Romney camp awakens to the beautiful SC dawn for a luncheon in Greenville
Finally, Friday finds Mitt in Palm Beach for the final fundraiser of the 1st Quarter
Q. What's up with the fundraising for the various candidates?
Of course the real buzz around town is the anxious nail biting push for dollar donations which will probably be revealed at the end of the week. While the full reports won't be published by the FEC until April 15th, the campaigns will likely give a good weekend update just in time for the Sunday shows.
So, who will be the winner. I wouldn't count Mitt out but here's the reality of the contest:
Rudy is the rock star with wide (but shallow) support across the country
McCain is the long-timer maverick, loathed by many in the GOP base, but has built up the best mailing list in the business
Romney is the underdog who has hired the A-team but lacks the name recognition, relying instead on the ground game
What about the others... If they garner more than a few million each... i would be surprised
Q. OK spill it... What are the numbers?
Despite what McCain wants you to believe the no one (including the Romney camp) is going to raise $30 million. McCain's people are expectations spinners and it simply won't fly. Romney will probably come in under $20 million. McCain will top him and Rudy? Really I have no idea but it could top them both - I dunno.
Q. Did you hear about the Evangelicals for Mitt liars? Frankly, this is silly. In my mind the folks at EFM have been maligned by Philp Klein and the AmSpec folk (who are inexplicable vehement in their opposition to Mitt Romney). Here's the short version: Nancy French (a native of Tennessee) opined that she thought Thompson was pro-choice in his original incarnation for the Senate. Philip Klein and (see apology here)other people in the blogosphere then accused them of being liars. EFM co-blogger comes to Nancy's defense:
This was, of course, in response to Nancy's very temperate post pointing out several news accounts that either refer to Senator Thompson as pro-choice during his Senate runs--or discuss Senator Thompson calling himself pro-choice. She didn't attack Senator Thompson--she said he'd be a "great candidate"--but she did continue to make the point David and I have also made, namely that the "True Conservative Watch" currently enveloping our movement is a bit much. She simply pointed out that he appears to be just as imperfect as Governor Romney.
There's no doubt that Fred Thompson was less pro-choice than his Democratic opponent in 1994, but there is also little doubt that he was less pro-life than Bill Frist (the other Republican running for Senate at the time). I was practicing law in Nashville, and I have distinct memories of the race because Fred Thompson was the first pro-choice politician I ever voted for. In fact, I can remember having guilty pangs as I pulled the lever--breaking a vow I made in college to never vote for a pro-choice candidate.
To be fair, Sen. McCain has amassed a number of pro-growth votes over his 24 years in Congress, and his record in support of school choice and free trade is impressive, as is his opposition to wasteful government spending. He has battled to eliminate outrageous pork-barrel projects and has courageously voted against pricey laws like the 2005 Highway Bill. But his vigorous opposition to the most pro-growth tax cuts in 20 years, and his outspoken pursuit of anti-growth and anti-free market policies in the realms of regulation, entitlement reform and campaign finance reveal a philosophical ambivalence, if not hostility, toward limited government and personal freedom.
While Sen. McCain's economic record is clearly mixed, a careful study demonstrates that even his pro-growth positions tend to be tainted by a heavy anti-growth undercurrent. This evidence, and the virulence of his rhetoric, suggest that American taxpayers cannot expect consistently pro-growth economic policies from a McCain administration.
John McCain's Obama-esque remarks about our "wasted" resources in Iraq weren't the only comments that landed him in hot water after a recent appearance on Late Night with David Letterman. Many of his staff were blindsided by his campaign announcement. And several aides were so outraged that they've quit, say Republican insiders.
"They're imploding—he had a game plan that had him announcing much later in the year," one top Republican aide tells Radar, adding that the campaign is "in serious trouble ... Romney's plan and Rudy's jump in the polls caused him to scrap his plans completely. When you do that, and you're not prepared for it, the staff goes crazy. Some of his coordinators in different states were pulling their hair out!"
Another insider, a guru to the conservative movement, says that McCain himself is growing increasingly desperate in the wake of his downward slide in the polls—a slip hastened by his steadfast support of the very man who savaged him and his family during the 2000 election, George W. Bush, and the president's unpopular plan for troop surge in Iraq. "One of the top aides to the Republican leadership told me that McCain has lost so much support, he's simply beside himself. He's wringing his hands. Things are sinking fast—in two or three weeks, we'll know if there is any recovery."
It didn't help any that McCain was the one leading Republican candidate who skipped last weekend's Conservative Political Action Conference. In CPAC's straw poll on Saturday, McCain came in fifth place—behind Sam Brownback. When the results were announced, attendees booed at the mention of his name.
The Politico has an incredibly in depth story on Romney's Race towards the White House.
First is Romney's plan to game the primary system, in other words, play it smart:
Republican primaries are winner-take-all. Whoever wins statewide gets all the delegates at stake. This favors front-runners, who, with their early money and early support, can wrap up the nomination quickly. But, in a barely noticed move, California Republicans have changed the system. Now it is winner-take-all by congressional district. That means a candidate no longer needs to win the whole state to get delegates.
This means that California's primary is now 53 individual contests and the candidates will be able to cherry pick which districts they want to be competitive in, limiting the expense of advertising in CA.
Romney also plans to bring a new kind of politics to CA:
he intends to treat California as if it were a "retail" political state instead of a tarmac state. (Because California is so large geographically, candidates spend most of their time flying from airport to airport, standing on the tarmac, doing a sound bite for local TV and then flying on.) Romney intends to emphasize more intensive, face-to-face campaigning in select congressional districts in which he has the best chance of winning delegates.
He is going to spend money.
He will exploit the differences between him and his chief rivals:
Romney intends to exploit what he perceives as two of McCain's great vulnerabilities in the Republican primaries: the McCain-Feingold law, which restricts campaign contributions, and the McCain-Kennedy bill, which would change immigration laws and allow for a guest-worker program. And while Romney disagrees explicitly with Giuliani on issues such as abortion, gun control and gay rights, he implicitly draws distinctions between Giuliani's rather turbulent personal life -- he has been married three times -- and Romney's own marriage of nearly 38 years.
In Iowa he is going to go all out at the Ames straw poll August 11th
Finally, he is going to try to talk about the Mormon issue thusly:
Romney intends to recast the issue by emphasizing that he is a person of faith and that that is more important to voters than what faith he is. Second, his Mormon faith has been fundamental to his commitment to family, which he believes people of all faiths can respect.
And realize he can be funny about it:
Romney quoted Sen. Orrin Hatch of Utah, a Mormon, telling other senators the difficulty he has raising money among members of his own faith. "You'd have had trouble raising money, too, if all the people you were asking money from were sober," Hatch said.
Mormons generally do not drink.
Of course, Mittheads, he can't do it alone. If you haven't already please go to Mitt's Website and sign up to volunteer and prepare for the battle ahead. There is much to do and barely a year to do it in. Also make sure all of your friends and family who support Mitt have done the same. YOU CAN MAKE A DIFFERENCE!!
So first thing to note... this is NOT the campaign's roadmap. It's doubtful the Governor ever saw it. This type of analysis comes in unsolicited all the time. It's silly to think that Spencer Zwick has this laminated in his coat vest.
So what does the PowerPoint say? Well, from what the Globe reports on... it doesn't say a whole lot more than what we already knew.
The article details a few of Romney's strengths and weaknesses ("His hair looks too perfect") but otherwise offers very few original insights into the 2008 race. Here's one tidbit:
A page titled "Primal Code for Brand Romney" said that Romney should define himself as a foil to Bay State Democrats such as Senators Edward M. Kennedy and John Kerry and former governor Michael Dukakis.
Not a bad strategy. If I were cherry picking I'd take that with me. But we knew this back in 1994.
So how about the competition? The document is pretty spot on:
MCCAIN: McCain is described as a war hero and maverick with a compelling narrative and a reputation for wit, authenticity, and straight talk. But he's also seen as "too Washington," "too close to [Democratic] Left," an "uncertain, erratic, unreliable leader in uncertain times." "Does he fit The Big Chair?" the document asks. The plan calls McCain, 70, a "mature brand" and raises questions about whether he could handle the rigors of leading the free world.
GIULIANI: Giuliani is called an outside-the-Beltway rock star and truth teller who earned the nation's trust for his leadership of New York City's response to the Sept. 11, 2001, terrorist attacks. But he is described as a one-dimensional Lone Ranger whose social views -- he supports abortion rights and civil unions for gay couples -- could destroy the "GOP brand." "We can't disqualify Dems like Hillary on social issues ever again" if Giuliani is the nominee, the document states.
ON ROMNEY AGAIN: The case for Romney, according to the plan, is this: "Mitt Romney, tested, intelligent, get-it-done, turnaround CEO Governor and strong leader from outside Washington, is a better candidate than McCain & Giuliani to ensure that America's strength is maintained so we can meet a new generation of global challenges." ... In addition, the document provides a Romney roadmap for the early primaries, suggesting that he hopes to emerge as a credible "alternative to frontrunner" in Iowa, win New Hampshire, show strength in South Carolina, and be dominant in states, such as Michigan, that are eyeing early primary dates. The plan suggests Romney make full use of new media to reach voters, from feeding videos to YouTube to perhaps creating his own radio programming.
Most of this is low-grade stuff that my dog could write. From the pathetic graphics in the deck (OK - I'm a snob when it comes to PPT graphics) my dog probably did write it.
ARLINGTON, VA - U.S. Senator John McCain's presidential exploratory committee today announced that Virginia's senior senator, John Warner, will support the Arizona Senator should he decide to seek the presidency.
Senator Warner, now serving in his 5th term in the U.S. Senate, has spent the greater portion of his career working with our military, beginning at age 17 enlisting in the U.S. Navy during the last year of World War II, later as a U.S. Marine officer during the Korean War, and then during the Vietnam War serving as Under Secretary and Secretary of the Navy.
During his service as Secretary of Navy, Secretary Warner learned about McCain's distinguished career, and upon his return from Vietnam, the two met and established their long friendship and professional association.
"America's next President will be challenged by a range of diplomatic and security issues of unprecedented complexity largely due to growing, worldwide, terrorist threats. Senator McCain's long experience with, and understanding of, our military coupled with his proven, unquestioned courage and leadership, provide him with the essential qualifications for our next President," said Senator Warner. "America's prosperity and personal freedoms at home must be protected from threats beyond our shores. Security will be the primary issue in the forthcoming Presidential campaign. I consider it a privilege to join the McCain team."
Senator John McCain said that he was honored to have the support of such a distinguished public servant. "Senator Warner has served his country with honor, courage, and commitment," said Senator McCain. "His support means a great deal to me as a person, fellow Senator, and veteran. I look forward to his advice and counsel."
I'll let you be the judge. Good line or how he really feels!?
OK -- he was joking. But when you couple this questions together with the whole: "I'll build the damn fence if they want it" you have to wonder. John - you gotta be careful.
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